What can Capital SEO Company do for your business? Here are some examples of how our work has directly impacted a few of our clients. These cases are no guarantee that you will see the exact same results but demonstrate the impact that digital marketing can have for a home services company.
Calls From Google Business Profile Doubled Year Over Year
We started working with an HVAC company in North Carolina who was not getting the number of calls that they wanted from their Google Business Profile. Our team took over the optimization of their profile and within three months phone calls generated from their Google Business Profile had increased 70% since the first month and 100% year over year.
Not only did our work increase the number of phone calls, these calls were coming from people who had not previously heard of the company before. An overwhelming majority of the phone calls are now generated from non-branded searches or searches that do not mention the company’s brand name. These are customers that would have likely ended up hiring a competitor but instead found our client for a generic keyword search.
Cost Per Lead Reduced by 47% With Local Service Ads
We onboarded an HVAC company that’s only digital strategy was a Google Business Profile and traditional Google Ads (PPC). When we asked what their current cost per lead was we were shocked to find out that they were paying over $200 per lead from Google Ads. When we discovered that their current agency was not running Google Local Service Ads we knew they were missing out on a big opportunity.
We set up and optimized their Local Service Ads and also took over the SEO services for their website and Google Business Profile. These efforts combined helped us reduce their cost per lead from $204 per lead to $108 per lead. They are now generating roughly twice as many leads with the same budget which has helped them grow their revenue significantly.
